The perils of running ad campaigns without checking the URL is booked first...
(report nicked from b3ta.com)
Graffiti promoting a new film included a URL
that the ad agency forgot to register. Or had
they? We linked it last week, and reader Mark
Laughlin got in touch and gave us the real
story.
"It was me that registered it and, yes, that
really was a complete balls-up on the part of
the ad agency.
"I saw the stencils last Friday just off
Tottenham Court Road whilst on me lunch. Got
back and tried the URL - and good lord it was
unregistered. So 8 quid later and 20 minutes of
pissing about I've got a site up and running
and started my game of 'wait and see'.
"They spent the earlier part of this week
getting narky with me and generally panicking
before offering to buy the domain for the same
price I bought it for... After the word spread
across the internets on Friday they got rather
more desperate and way keener to settle it
quickly.
"I could have been a brat and held out for a
lot more, but I elected to take the quick win
before inevitably Fox and the bigger guns got
involved.
"I'm not telling how much they wound up having
to pay me. It's almost certainly less than you
think. Let's say - enough for a nice holiday or
a shiny new telly (and considerably more than
the £8.99 I paid for it)
"PS. Ad agency in question was "The Creative
Partnership'"
So there you have it. Unless, you know, he's a
marketing agency plant.